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Advertisement masterfully reimagine what guitar dominated music can accomplish -- intentionally pushing at the boundaries of what a rock band could or should be in 2021. While they don’t distance themselves from the title of “rock band” itself, they ask what else it might be capable of, injecting the genre with a sense of wide-eyed imagination and witty difficulty.
Just after the release of their lauded debut LP, American Advertisement, which NME called “one of the best debut albums to come out of the US in 2020,” and their dynamic Freedom EP, they hit us with new single, “The Matador”. Available digitally on Fire Talk imprint Open Tab, “The Matador” is all about “being perceived by others as something different than you perceive yourself.” It continues the band’s own cheeky nod to carefree blues and grooves, while the effervescent charm and easy chemistry of the six piece come together to create an inescapably charming and danceable track that serves up a perfect slice of golden hour nostalgia.
lyrics
Living in the world can be oh-so real
With shimmering tap dancers trying to cut a deal
That’s why I sit here on a plate like steel
And kill all of these hogs running to me lying here
But oh, what a dance!
You really don’t even ever dance
And then the knife goes in
I was born a dago in the back of a GTO
The pharmacists with needles ended up no-shows
All said and done it’s a pretty good deal
There only is one option living like we do
Ending up a Christian conservative
With your whole death ahead of you
And find yourself a killer at the nighttime fair
But oh, what a dance!
You really don’t even ever dance
The UK upstarts' debut veers from sunny, psychedelic folk to bristling post-punk with reckless abandon without ever missing a beat. Bandcamp New & Notable Apr 18, 2024
Winter McQuinn mixes soft rock and psychedelic folk for a sound reminiscent of classic pop purveyors like Cut Worms and the Lemon Twigs. Bandcamp New & Notable Apr 16, 2024
A fascinating document of a band finding its groove. It's got a drier sound and is rougher around the edges than "FOD", and some of these tracks feel more like experimental studies in rhythm/texture than proper songs. "Sunbeat" is especially weird, and I love them for it. Steven Moses